WhatsApp to Introduce Ads in ‘Updates’ Section: What It Means for Marketers
The move aims to unlock new revenue streams for Meta, but there’s a chance it might backfire.
Creator Economy327
Latest trends within the creator economy and how brands are working with creators on platforms including YouTube, TikTok, Instagram, Facebook, Twitch, Spotify, OnlyFans and Patreon.
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Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You
Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you.
Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
Creator Lawsuit Against Capital One Shopping Proceeds to Court
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
